{
  "name": "The Cultural-Signal Index",
  "description": "An authorship-weighted ranking of how brand and cultural work scores on African creative idea, authorship, execution and consequence.",
  "version": "1.0",
  "documentation": "https://www.monokromatik.com/intelligence/signal-index/api",
  "terms": "Free to use and cite with attribution to MonoKromatik and a link to the source page. Licensed tiers add refresh cadence, history, segmentation and team rights.",
  "publisher": {
    "name": "MonoKromatik",
    "url": "https://www.monokromatik.com"
  },
  "url": "https://www.monokromatik.com/intelligence/signal-index",
  "license": "https://www.monokromatik.com/intelligence/license",
  "methodology": {
    "scale": "0–100 composite, authorship-weighted; each axis scored 1–5",
    "axes": [
      {
        "label": "IDEA",
        "weight": 0.25
      },
      {
        "label": "AUTHORSHIP",
        "weight": 0.35
      },
      {
        "label": "EXECUTION",
        "weight": 0.15
      },
      {
        "label": "CONSEQUENCE",
        "weight": 0.25
      }
    ],
    "note": "Interpretive editorial judgement — defensible and evidence-led, not a measured market metric. Axis levels are set and signed by a named analyst, Sibu Shangase (Founder & Lead Analyst, MonoKromatik).",
    "analyst": {
      "name": "Sibu Shangase",
      "role": "Founder & Lead Analyst, MonoKromatik"
    },
    "evidenceStrength": {
      "what": "A MEASURED anchor beside the editorial score (0–100) — counted, not scored. Derived deterministically from the corroboration behind each brand’s works: independently-confirmed facts (weighted most), cited sources, and verification status, passed through an exponential saturation.",
      "tiers": "Strong ≥75 · Moderate ≥45 · Developing <45",
      "why": "It tells a reader how well-backed a rating is, independent of how high it is — the rating + a data-quality indicator, the Brand Finance / AAPOR pattern."
    },
    "reference": "https://www.monokromatik.com/intelligence/signal-index/methodology"
  },
  "generatedAt": "2026-07-14T07:34:52.735Z",
  "trackingSince": "2026-06-23",
  "count": 68,
  "index": [
    {
      "rank": 1,
      "brand": "Capitec Bank",
      "slug": "capitec-bank",
      "score": 100,
      "works": 1,
      "axes": {
        "IDEA": 5,
        "AUTHORSHIP": 5,
        "EXECUTION": 5,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 91,
        "tier": "Strong",
        "confirmed": 7,
        "reported": 3,
        "sources": 8,
        "verifiedWorks": 0
      },
      "movement": null,
      "newlyRanked": true,
      "url": "https://www.monokromatik.com/intelligence/signal-index/capitec-bank"
    },
    {
      "rank": 2,
      "brand": "Letsile Tebogo × De Beers / Botswana",
      "slug": "letsile-tebogo-de-beers-botswana",
      "score": 97,
      "works": 1,
      "axes": {
        "IDEA": 5,
        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 47,
        "tier": "Moderate",
        "confirmed": 1,
        "reported": 1,
        "sources": 2,
        "verifiedWorks": 0
      },
      "movement": {
        "scoreDelta": 0,
        "rankDelta": -1,
        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/letsile-tebogo-de-beers-botswana"
    },
    {
      "rank": 3,
      "brand": "The Black Book (Editi Effiong) / Nollywood on Netflix",
      "slug": "the-black-book-editi-effiong-nollywood-on-netflix",
      "score": 97,
      "works": 1,
      "axes": {
        "IDEA": 5,
        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 47,
        "tier": "Moderate",
        "confirmed": 1,
        "reported": 1,
        "sources": 2,
        "verifiedWorks": 0
      },
      "movement": {
        "scoreDelta": 0,
        "rankDelta": -1,
        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/the-black-book-editi-effiong-nollywood-on-netflix"
    },
    {
      "rank": 4,
      "brand": "Tems",
      "slug": "tems",
      "score": 95,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 5,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 89,
        "tier": "Strong",
        "confirmed": 6,
        "reported": 2,
        "sources": 7,
        "verifiedWorks": 1
      },
      "movement": null,
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/tems"
    },
    {
      "rank": 5,
      "brand": "Paystack",
      "slug": "paystack",
      "score": 95,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 5,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 87,
        "tier": "Strong",
        "confirmed": 5,
        "reported": 2,
        "sources": 7,
        "verifiedWorks": 1
      },
      "movement": null,
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/paystack"
    },
    {
      "rank": 6,
      "brand": "Ethiopian Airlines",
      "slug": "ethiopian-airlines",
      "score": 95,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 5,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 90,
        "tier": "Strong",
        "confirmed": 6,
        "reported": 4,
        "sources": 8,
        "verifiedWorks": 0
      },
      "movement": null,
      "newlyRanked": true,
      "url": "https://www.monokromatik.com/intelligence/signal-index/ethiopian-airlines"
    },
    {
      "rank": 7,
      "brand": "Achraf Hakimi / Morocco national team",
      "slug": "achraf-hakimi-morocco-national-team",
      "score": 95,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 5,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 47,
        "tier": "Moderate",
        "confirmed": 1,
        "reported": 1,
        "sources": 2,
        "verifiedWorks": 0
      },
      "movement": {
        "scoreDelta": 0,
        "rankDelta": -2,
        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/achraf-hakimi-morocco-national-team"
    },
    {
      "rank": 8,
      "brand": "Kava (Inkblot Studios + Filmhouse Group)",
      "slug": "kava-inkblot-studios-filmhouse-group",
      "score": 94,
      "works": 1,
      "axes": {
        "IDEA": 5,
        "AUTHORSHIP": 5,
        "EXECUTION": 3,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 47,
        "tier": "Moderate",
        "confirmed": 1,
        "reported": 1,
        "sources": 2,
        "verifiedWorks": 0
      },
      "movement": {
        "scoreDelta": 0,
        "rankDelta": -2,
        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/kava-inkblot-studios-filmhouse-group"
    },
    {
      "rank": 9,
      "brand": "The Met Gala 2025 — “Superfine: Tailoring Black Style”",
      "slug": "the-met-gala-2025-superfine-tailoring-black-style",
      "score": 93,
      "works": 1,
      "axes": {
        "IDEA": 5,
        "AUTHORSHIP": 4,
        "EXECUTION": 5,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 47,
        "tier": "Moderate",
        "confirmed": 1,
        "reported": 1,
        "sources": 2,
        "verifiedWorks": 0
      },
      "movement": {
        "scoreDelta": 0,
        "rankDelta": -2,
        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/the-met-gala-2025-superfine-tailoring-black-style"
    },
    {
      "rank": 10,
      "brand": "Burna Boy × FIFA ('Dai Dai', with Shakira)",
      "slug": "burna-boy-fifa-dai-dai-with-shakira",
      "score": 93,
      "works": 1,
      "axes": {
        "IDEA": 5,
        "AUTHORSHIP": 4,
        "EXECUTION": 5,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 47,
        "tier": "Moderate",
        "confirmed": 1,
        "reported": 1,
        "sources": 2,
        "verifiedWorks": 0
      },
      "movement": {
        "scoreDelta": 0,
        "rankDelta": -2,
        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/burna-boy-fifa-dai-dai-with-shakira"
    },
    {
      "rank": 11,
      "brand": "Dangote Petroleum Refinery",
      "slug": "dangote-petroleum-refinery",
      "score": 92,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 5
      },
      "evidence": {
        "score": 92,
        "tier": "Strong",
        "confirmed": 7,
        "reported": 5,
        "sources": 8,
        "verifiedWorks": 0
      },
      "movement": null,
      "newlyRanked": true,
      "url": "https://www.monokromatik.com/intelligence/signal-index/dangote-petroleum-refinery"
    },
    {
      "rank": 12,
      "brand": "DR Congo (Léopards) × JMAKxPARIS",
      "slug": "dr-congo-l-opards-jmakxparis",
      "score": 92,
      "works": 1,
      "axes": {
        "IDEA": 5,
        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 34,
        "tier": "Developing",
        "confirmed": 1,
        "reported": 1,
        "sources": 2,
        "verifiedWorks": 0
      },
      "movement": {
        "scoreDelta": 0,
        "rankDelta": -3,
        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/dr-congo-l-opards-jmakxparis"
    },
    {
      "rank": 13,
      "brand": "Nando's",
      "slug": "nando-s",
      "score": 90,
      "works": 1,
      "axes": {
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        "AUTHORSHIP": 5,
        "EXECUTION": 5,
        "CONSEQUENCE": 4
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      "evidence": {
        "score": 91,
        "tier": "Strong",
        "confirmed": 7,
        "reported": 3,
        "sources": 8,
        "verifiedWorks": 0
      },
      "movement": null,
      "newlyRanked": true,
      "url": "https://www.monokromatik.com/intelligence/signal-index/nando-s"
    },
    {
      "rank": 14,
      "brand": "Checkers Sixty60 (Shoprite Holdings)",
      "slug": "checkers-sixty60-shoprite-holdings",
      "score": 90,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 5,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 96,
        "tier": "Strong",
        "confirmed": 10,
        "reported": 4,
        "sources": 11,
        "verifiedWorks": 0
      },
      "movement": null,
      "newlyRanked": true,
      "url": "https://www.monokromatik.com/intelligence/signal-index/checkers-sixty60-shoprite-holdings"
    },
    {
      "rank": 15,
      "brand": "Thebe Magugu",
      "slug": "thebe-magugu",
      "score": 90,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 5,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 65,
        "tier": "Moderate",
        "confirmed": 2,
        "reported": 2,
        "sources": 4,
        "verifiedWorks": 0
      },
      "movement": {
        "scoreDelta": 0,
        "rankDelta": -5,
        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/thebe-magugu"
    },
    {
      "rank": 16,
      "brand": "Moniepoint",
      "slug": "moniepoint",
      "score": 90,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 5,
        "CONSEQUENCE": 4
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      "evidence": {
        "score": 65,
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      "movement": {
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        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/moniepoint"
    },
    {
      "rank": 17,
      "brand": "Dakar 2026 Youth Olympic Games / IOC",
      "slug": "dakar-2026-youth-olympic-games-ioc",
      "score": 90,
      "works": 1,
      "axes": {
        "IDEA": 5,
        "AUTHORSHIP": 4,
        "EXECUTION": 4,
        "CONSEQUENCE": 5
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        "tier": "Moderate",
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      "movement": {
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      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/dakar-2026-youth-olympic-games-ioc"
    },
    {
      "rank": 18,
      "brand": "Wizkid × Asake — REAL, Vol. 1",
      "slug": "wizkid-asake-real-vol-1",
      "score": 90,
      "works": 1,
      "axes": {
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        "AUTHORSHIP": 5,
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      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/wizkid-asake-real-vol-1"
    },
    {
      "rank": 19,
      "brand": "Tyla × the World Cup Stage",
      "slug": "tyla-the-world-cup-stage",
      "score": 90,
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        "score": 34,
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      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/tyla-the-world-cup-stage"
    },
    {
      "rank": 20,
      "brand": "Nike × Air Afrique",
      "slug": "nike-air-afrique",
      "score": 88,
      "works": 1,
      "axes": {
        "IDEA": 5,
        "AUTHORSHIP": 4,
        "EXECUTION": 5,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 57,
        "tier": "Moderate",
        "confirmed": 1,
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      "movement": {
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        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/nike-air-afrique"
    },
    {
      "rank": 21,
      "brand": "Bathu",
      "slug": "bathu",
      "score": 87,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 90,
        "tier": "Strong",
        "confirmed": 6,
        "reported": 4,
        "sources": 6,
        "verifiedWorks": 1
      },
      "movement": null,
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/bathu"
    },
    {
      "rank": 22,
      "brand": "Tongoro",
      "slug": "tongoro",
      "score": 87,
      "works": 1,
      "axes": {
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        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 89,
        "tier": "Strong",
        "confirmed": 6,
        "reported": 3,
        "sources": 6,
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      },
      "movement": null,
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/tongoro"
    },
    {
      "rank": 23,
      "brand": "Maison Château Rouge",
      "slug": "maison-ch-teau-rouge",
      "score": 87,
      "works": 1,
      "axes": {
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        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 85,
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        "reported": 3,
        "sources": 7,
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      },
      "movement": null,
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/maison-ch-teau-rouge"
    },
    {
      "rank": 24,
      "brand": "Chicken Licken",
      "slug": "chicken-licken",
      "score": 87,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 92,
        "tier": "Strong",
        "confirmed": 7,
        "reported": 4,
        "sources": 9,
        "verifiedWorks": 0
      },
      "movement": null,
      "newlyRanked": true,
      "url": "https://www.monokromatik.com/intelligence/signal-index/chicken-licken"
    },
    {
      "rank": 25,
      "brand": "MaXhosa Africa",
      "slug": "maxhosa-africa",
      "score": 87,
      "works": 1,
      "axes": {
        "IDEA": 4,
        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 89,
        "tier": "Strong",
        "confirmed": 5,
        "reported": 4,
        "sources": 10,
        "verifiedWorks": 0
      },
      "movement": null,
      "newlyRanked": true,
      "url": "https://www.monokromatik.com/intelligence/signal-index/maxhosa-africa"
    },
    {
      "rank": 26,
      "brand": "Uncle Waffles",
      "slug": "uncle-waffles",
      "score": 87,
      "works": 1,
      "axes": {
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        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 4
      },
      "evidence": {
        "score": 65,
        "tier": "Moderate",
        "confirmed": 2,
        "reported": 2,
        "sources": 4,
        "verifiedWorks": 0
      },
      "movement": {
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        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/uncle-waffles"
    },
    {
      "rank": 27,
      "brand": "Iamisigo (Bubu Ogisi)",
      "slug": "iamisigo-bubu-ogisi",
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        "CONSEQUENCE": 3
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      "evidence": {
        "score": 65,
        "tier": "Moderate",
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        "sources": 4,
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      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/iamisigo-bubu-ogisi"
    },
    {
      "rank": 28,
      "brand": "Chicken Licken (agency: Joe Public)",
      "slug": "chicken-licken-agency-joe-public",
      "score": 87,
      "works": 1,
      "axes": {
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        "AUTHORSHIP": 5,
        "EXECUTION": 4,
        "CONSEQUENCE": 4
      },
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        "score": 47,
        "tier": "Moderate",
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      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/chicken-licken-agency-joe-public"
    },
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      "rank": 29,
      "brand": "Flutterwave",
      "slug": "flutterwave",
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      "works": 2,
      "axes": {
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        "AUTHORSHIP": 4.5,
        "EXECUTION": 3.5,
        "CONSEQUENCE": 4.5
      },
      "evidence": {
        "score": 96,
        "tier": "Strong",
        "confirmed": 9,
        "reported": 5,
        "sources": 11,
        "verifiedWorks": 0
      },
      "movement": {
        "scoreDelta": 1,
        "rankDelta": -6,
        "since": "2026-07-07"
      },
      "newlyRanked": false,
      "url": "https://www.monokromatik.com/intelligence/signal-index/flutterwave"
    },
    {
      "rank": 30,
      "brand": "The Polygamist (Stained Glass TV / Netflix)",
      "slug": "the-polygamist-stained-glass-tv-netflix",
      "score": 85,
      "works": 1,
      "axes": {
        "IDEA": 4,
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        "EXECUTION": 4,
        "CONSEQUENCE": 5
      },
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