Meta Puts Nollywood and South African Cinema at the Centre of 'Made by Africa' 2026
Meta's sixth 'Made by Africa, Loved by the World' campaign pivots to film — a five-part vodcast across Nigerian and South African talent, carried by two of the continent's biggest podcast brands. A US platform bidding to own the cultural-moment layer just as African cinema globalises.
Dispatch
Meta launched the sixth edition of its pan-African campaign, 'Made by Africa, Loved by the World,' on 13 May 2026, timed to Africa Day on 25 May. The shift this year is the subject: film takes centre stage. The campaign is built around a five-part vodcast series profiling internationally recognised actors and filmmakers from Nigeria and South Africa — Kehinde Bankole (two-time AMVCA winner, a voice in Disney's 'Iwaju'), Linda Mtoba, Nomzamo Mbatha (TIME 100 Next, UNHCR Goodwill Ambassador), Osas Ighodaro and Tobi Bakre. The conversations are hosted by two of the continent's best-known podcast brands, 'I Said What I Said' (Nigeria) and 'Because We Said So' (South Africa), with snippets on Meta Africa's Facebook page and full episodes on the podcasters' own channels.
Meta is also running a creator activation, #ShareYourAfrica, inviting lifestyle, fashion and dance creators to use Meta AI to produce Reels celebrating African identity. Communications Director Kezia Anim-Addo framed the strategy plainly: "This year, film takes centre stage… Facebook is at the heart of how people come together around cultural moments."
