THE DESK · SIBU SHANGASE
Who owns African culture — and who keeps the money.
I’m Sibu Shangase. MonoKromatik is the intelligence desk I run to answer one question: when African music, sport, fashion and brands create value for the world, who actually captures it? I read the deals, score the ownership, and say plainly where the value leaks — for the founders, investors and brand leaders who have to decide.
By day I’m a Brands Director at Mast-Jägermeister. MonoKromatik is where I turn that operator’s lens on African brand ownership — the read I always wanted and could never find.
Sibu Shangase · Founder & Editor
WHAT IT IS
African brand intelligence — for the people who decide. Three ways in.
Read
A free library — 193 articles and 56 designed reports on who owns African culture, and who keeps the money.
Browse the libraryBuy
Decision-grade value-capture reports, from R220 — the full ownership read on one brand or market, delivered as a PDF, built to keep.
See the reportsWork with me
Culture Due Diligence for investors buying into African brands, and Value-Capture Advisory for the rights holders on the other side of the deal.
Start a conversationTHE METHOD
One framework, applied to everything.
Authorship → Ownership → Capture. Who made the value, who owns the rail that monetises it, and where the money actually lands. It reads the same across music, sport, fashion, fintech and hospitality — which is how a pattern most people feel becomes something you can count.
Named sources on every claim. A Bear Case— the strongest argument against my own read — on every serious report. No anonymous takes: the verdict is mine, and it’s signed.
THE EDITORIAL STANDARDSTHE RECORD
Not a promise — a published body of work.
- 56
- Designed, source-verified reports
- 193
- Articles on African brand ownership
- 100
- Brands ranked in The Ownership 100
- AI-cited
- Already surfaced in ChatGPT & Copilot answers
- The Ownership 100 — the ranked ledger of who owns African culture
- A standing record of every deal that moves an African brand’s ownership
- Culture Due Diligence and value-capture studies used to brief real decisions
- Every figure traceable to a named, public source
HOW IT’S MADE
I use AI to monitor hundreds of sources and surface the signal one desk could never track alone. It does not write the analysis. The framework, the judgement and the verdict are human — and named. Where a claim carries real consequence, a person stands behind it.