CULTURE / THE EVIDENCE BASE
Influence begins
before the campaign.
Culture is where the behaviour, aesthetics, communities and forms of belonging behind brand relevance first become visible.
RECENT DISPATCHES
Signals from the living culture.
- 3
- CULTURE TERRITORIES
- 124
- STORIES IN THE EVIDENCE BASE
music
A Billboard in Times Square Said Tyla Belonged to Roc Nation. She Said She Didn't.
8 min read
music
Kabza De Small Built Amapiano's Sound. Now He's Building the Label — but Sony Still Owns the Pipes.
7 min read
business
Chicken Licken Won a Grand Prix for a Performance, Not a Product
9 min read
culture
Africa Turned the Jet Bridge Into a Runway. South Africa Stayed in the Terminal.
8 min read
fashion
The Incubator Opened as the Export Channel Closed
6 min read
entertainment
Ghana's Piracy Crackdown and the Tax on African Screen Value
8 min read