INTELLIGENCE / SERVICES
The intelligence, working for you.
We publish the read on who authors African brand and culture value — and who captures it. The same engine that powers the publication is a partner offering: your brand, your deal or your market, decoded to a decision. One framework, every category.
Not sure where you stand? Take the free 60-second Value-Capture Checker →
HOW IT STACKS
Four ways to work with the engine — from a free read to a licensed feed.
The publication
The tracker, the Index and the analysis — free to read. The proof the engine works.
READ THE INTELLIGENCEBuy a report
Single studies (R220) to the deep institutional report (R3,500) — the decision, decoded.
SEE THE REPORTSCommission a service
The named advisory lines below — your brand, deal or market, decoded to order.
SEE THE SERVICESLicense the engine
The Index dataset, league tables and API — the data in your own stack.
LICENSE THE DATATHE ADVISORY LADDER
Not a report. A decision, answered.
Each service names one buyer and one decision — powered by the Cultural-Signal Index, the Authorship → Ownership → Capture framework and the signalling lens. Bands are indicative; every engagement is scoped and quoted.
SIGNAL SCORECARD
from $900A brand, artist, franchise or property
“What is our authorship worth, who is capturing it, and how do we keep more?”
- Your composite /100 on the Cultural-Signal Index + the four-axis read
- The authorship read — who shaped the value vs who captured it
- Benchmarked against up to five named rivals
- A prioritised roadmap to move each axis
SIGNAL FIT
from $1,500Brands & agencies choosing a partnership
“Which culture property, talent or moment actually fits us — on authenticity, not reach?”
- A shortlist scored on signal fit, not follower count
- The authenticity + reputational-risk read on each option
- Where the hard-to-fake signal actually sits
- The activation angle that earns the association
VALUE-CAPTURE ADVISORY
from $5,000Rights holders, IP & catalogue owners, founders
“How do we own the certification apparatus and stop the value leaking offshore?”
- Your value chain mapped through Authorship → Ownership → Capture
- Where the value leaks — and how much
- The retention playbook: structure, rights, licensing, direct-to-fan
- Deal-structure guidance to keep the upside home
CULTURE DUE DILIGENCE
bespoke — on applicationPE, VC, corp-dev & sovereign capital
“Should we buy in, at what value, and what is the authorship & reputational risk?”
- Value-capture due diligence on the target and its category
- The authorship & ownership map — what is real, what is HOLLOWED
- The reputational, cultural and integrity read
- A post-deal retention & value-creation plan
- Delivered with a corporate-finance / legal partner
ONE ENGINE, EVERY CATEGORY
The same read works wherever culture creates value.
Who authored the value, who owns the apparatus that prices it, who captures the premium — that question is category-agnostic. It is the advantage a single-sector shop can’t copy.
HOW WE WORK
An engine, a desk, and a partner network.
The engine
The Cultural-Signal Index, the Who’s Buying Africa tracker, the AOC framework and the signalling lens — a proprietary, sourced read of authorship, ownership and capture. Built and paid for; put to work on you.
The desk
A credentialed contributor network — data, economics and domain specialists across sport, music, drinks, beauty, retail and fintech — activated per engagement, not carried as fixed cost.
The partners
For the enterprise tier — due diligence and licensing — we pair the culture-and-capture read with corporate-finance, legal and on-the-ground research partners across African markets.
DATA & LICENSING
Build on the Index itself.
League tables, per-brand scores and the full dataset — licensed for your report, deck, platform or research, or delivered live via API. From $900 for a single scorecard to a full annual API contract.
Tell us the decision. We’ll bring the read.
A brand to score, a partnership to test, a market to map, or a deal to diligence — start with the question and we’ll scope the work.
THE WEEKLY SIGNAL
Brand, culture and commercial intelligence for Africa and its diaspora. Delivered weekly.