THE OWNERSHIP FILES

Who owns Africa?

A running index of who reallyowns the continent’s biggest brands — the short answer on each, with the sourcing behind it. Some stayed African-owned. Most, once you follow the cap table, did not.

26 brands decoded8 stayed African-owned12 owned abroad now

THE BIGGER QUESTIONS

Beyond single brands — who owns whole economies.

Who Owns African Football's Betting Economy?

As England bans gambling shirt sponsors, betting money is flooding African football — into leagues, clubs and shirts. African fans supply the stakes and the attention; a foreign-owned industry keeps the margin.

Who Owns Africa's Premium Spirits Going Global?

African-owned houses are finally building premium spirits with the authorship the French have to rent — but the foreign buyout (Pernod Ricard just bought Inverroche) is the fork in the road. Build and keep, or build and sell?

Who Owns Hennessy & Martell? Nigeria's Cognac Economy

Cognac is the status pour of the African festive season, and Afrobeats' biggest stars are its loudest salesmen. But every major label is French-owned. Who authors the culture of the luxury pour — and who owns the bottle?

Who Owns the Value in African Sneaker Culture?

The continent runs faster, styles harder and buys more sneakers than ever — but the margin still ships to Herzogenaurach and Beaverton. A look at the brands trying to keep it home.

Who Owns the Cape? South African Wine's Black Founders and the Tariff That Rewrote the Map

A 30% US tariff has upended South Africa's most valuable wine market — and handed its Black-owned brands both a threat and a repositioning.

Who Owns the Aesthetic? Daily Paper, the Diaspora Streetwear Wave, and the Gap Between Authorship and Value

African-diaspora labels authored a global streetwear language — but the balance sheets that captured it mostly belong to someone else.