MONOKROMATIK · THE TRACKER

Who’s Buying Africa?

A sourced record of who is acquiring African & diaspora brands — fintech, music, beauty, banking — and the one question that decides it: does the ownership and the upside stay on the continent, or get exported?

African tech M&A alone crossed 84 deals worth ~$11.4bn disclosed in 2026 so far (TechCabal) — the fastest year on record. This tracker follows where the ownership lands.

8Deals tracked
6Value exported
1Value retained
4Sectors
Aug 2026FintechValue exported

Allawee Paystack (Stripe (US))

Nigeria · Undisclosed

Paystack's third Nigerian-fintech tuck-in in 18 months (after Ladder MFB and Brass). The card-issuer Allawee folds into a Stripe subsidiary — another homegrown brand absorbed into a foreign-owned rail.

Aug 2026BankingMixed

NCBA Group (66%) Nedbank (South Africa)

Kenya · ~$855m

The marquee cross-border bank deal of 2026 — and a rare intra-African one. Value moves from Kenyan to South African hands: consolidation on the continent, but not local ownership retained.

Jan 2026FintechValue exported

Ladder MFB Paystack (Stripe (US))

Nigeria · Undisclosed

A licence play: Paystack absorbs a microfinance bank to move into banking. The Ladder brand disappears into the acquirer.

2026FintechValue retained(reported)

Mono Flutterwave (Nigeria)

Nigeria · $25–40m (reported, all-stock)

The counter-example: an African champion buying an African open-banking firm. Ownership and the upside stay on the continent — consolidation that keeps the value home.

Feb 2025MusicValue exported

Africori Warner Music Group (US)

South Africa · Undisclosed (full acquisition)

Warner invested from 2020, took a majority in 2022, and completed the full buyout in 2025 — Africa's biggest music distributor now sits inside a global major.

Feb 2024MusicValue exported

Mavin Global Universal Music Group (Netherlands / US)

Nigeria · $150–200m (reported)

A majority buy of Afrobeats' crown-jewel label (Rema, Ayra Starr). The founders kept operating control, but the masters and equity now route through a global major.

Jan 2023BeautyValue exported

Mielle Organics Procter & Gamble (US)

US / diaspora · Nine-figure (reported)

A historic exit for a Black-founded natural-hair brand — and a clean illustration of the thesis: Black women authored the category, a multinational owns the margin.

2017BeautyValue exported

Sundial Brands (SheaMoisture) Unilever (UK / Netherlands)

US / diaspora · ~$1.6bn (reported, undisclosed)

The landmark Black-hair-economy deal. A West-African-rooted brand built on shea butter, absorbed by a European FMCG giant — the value line moved off-continent.

A living tracker — new deals are added as they land. See a deal we’ve missed? Tell us →

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