MONOKROMATIK · THE TRACKER

Who’s Buying Africa?

A sourced record of who is acquiring African & diaspora brands — fintech, music, beauty, banking — and the one question that decides it: does the ownership and the upside stay on the continent, or get exported?

African tech M&A alone crossed 84 deals worth ~$11.4bn disclosed in 2026 so far (TechCabal) — the fastest year on record. This tracker follows where the ownership lands.

14Deals tracked
10Value exported
2Value retained
7Sectors
Aug 2026FintechValue exported

Allawee Paystack (Stripe (US))

Nigeria · Undisclosed

Paystack's third Nigerian-fintech tuck-in in 18 months (after Ladder MFB and Brass). The card-issuer Allawee folds into a Stripe subsidiary — another homegrown brand absorbed into a foreign-owned rail.

Aug 2026BankingMixed

NCBA Group (66%) Nedbank (South Africa)

Kenya · ~$855m

The marquee cross-border bank deal of 2026 — and a rare intra-African one. Value moves from Kenyan to South African hands: consolidation on the continent, but not local ownership retained.

Jun 2026TelecomsMixed

Safaricom (15%, to 55% control) Vodacom (South Africa / Vodafone (UK))

Kenya · ~$2.1bn

Vodacom bought 15% of Safaricom from the Kenyan government for ~$2.1bn to reach 55% control. Kenya's crown jewel and the M-Pesa rail now sit under Vodacom (ultimately Vodafone) — though the state keeps 20% and a hand on the chair.

Jan 2026FintechValue exported

Ladder MFB Paystack (Stripe (US))

Nigeria · Undisclosed

A licence play: Paystack absorbs a microfinance bank to move into banking. The Ladder brand disappears into the acquirer.

2026FintechValue retained(reported)

Mono Flutterwave (Nigeria)

Nigeria · $25–40m (reported, all-stock)

The counter-example: an African champion buying an African open-banking firm. Ownership and the upside stay on the continent — consolidation that keeps the value home.

Dec 2025DrinksValue exported(pending)

East African Breweries (Tusker), 65% Asahi Group (Japan)

Kenya · ~$2.3bn (Diageo's 65% stake)

Diageo agreed to sell its 65% of East African Breweries — maker of Tusker — to Japan's Asahi for ~$2.3bn (implying ~$4.8bn for 100%), pending Kenyan regulatory approval. East Africa's beer icon moves from British to Japanese hands; the value was already off-continent, and stays there.

Sep 2025MediaValue exported

MultiChoice (DStv) Canal+ (France)

South Africa · ~$3bn (94.39% stake)

Canal+ completed a ~$3bn takeover of MultiChoice, DStv's parent — reaching 94.39% and delisting it from the JSE. Africa's biggest pay-TV network, French-controlled.

Mar 2025DrinksValue exported

Guinness Nigeria, 58.02% Tolaram (Singapore)

Nigeria · ~$69m (58.02% stake)

Diageo sold its 58% majority of Guinness Nigeria to Tolaram — the Singapore-based owner of Indomie — completing in March 2025, while keeping the Guinness brand on a long-term licence. A Nigerian institution passes from one foreign owner to another.

Feb 2025MusicValue exported

Africori Warner Music Group (US)

South Africa · Undisclosed (full acquisition)

Warner invested from 2020, took a majority in 2022, and completed the full buyout in 2025 — Africa's biggest music distributor now sits inside a global major.

2025DrinksValue retained(reported)

CHI Limited (Chivita, Hollandia) UAC of Nigeria (Nigeria)

Nigeria · Undisclosed

The rare reversal: Coca-Cola fully bought CHI — maker of Chivita juices and Hollandia dairy — in 2019, then agreed in 2025 to sell it to Nigeria's UAC, returning a homegrown champion to Nigerian ownership. Value coming home, not leaving.

Feb 2024MusicValue exported

Mavin Global Universal Music Group (Netherlands / US)

Nigeria · $150–200m (reported)

A majority buy of Afrobeats' crown-jewel label (Rema, Ayra Starr). The founders kept operating control, but the masters and equity now route through a global major.

Apr 2023DrinksValue exported

Distell (Amarula) Heineken (Netherlands)

South Africa · ~€2.2bn (65%)

Heineken bought 65% of Distell — maker of Amarula, Nederburg and Klipdrift — for ~€2.2bn, folding South Africa's biggest drinks group into a Dutch brewer.

Jan 2023BeautyValue exported

Mielle Organics Procter & Gamble (US)

US / diaspora · Nine-figure (reported)

A historic exit for a Black-founded natural-hair brand — and a clean illustration of the thesis: Black women authored the category, a multinational owns the margin.

2017BeautyValue exported

Sundial Brands (SheaMoisture) Unilever (UK / Netherlands)

US / diaspora · ~$1.6bn (reported, undisclosed)

The landmark Black-hair-economy deal. A West-African-rooted brand built on shea butter, absorbed by a European FMCG giant — the value line moved off-continent.

A living tracker — new deals are added as they land. See a deal we’ve missed? Tell us →

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