A sourced record of who is acquiring African & diaspora brands — fintech, music, beauty, banking — and the one question that decides it: does the ownership and the upside stay on the continent, or get exported?
African tech M&A alone crossed 84 deals worth ~$11.4bn disclosed in 2026 so far (TechCabal) — the fastest year on record. This tracker follows where the ownership lands.
14Deals tracked
10Value exported
2Value retained
7Sectors
Aug 2026FintechValue exported
Allawee Paystack (Stripe (US))
Nigeria · Undisclosed
Paystack's third Nigerian-fintech tuck-in in 18 months (after Ladder MFB and Brass). The card-issuer Allawee folds into a Stripe subsidiary — another homegrown brand absorbed into a foreign-owned rail.
The marquee cross-border bank deal of 2026 — and a rare intra-African one. Value moves from Kenyan to South African hands: consolidation on the continent, but not local ownership retained.
Safaricom (15%, to 55% control) Vodacom (South Africa / Vodafone (UK))
Kenya · ~$2.1bn
Vodacom bought 15% of Safaricom from the Kenyan government for ~$2.1bn to reach 55% control. Kenya's crown jewel and the M-Pesa rail now sit under Vodacom (ultimately Vodafone) — though the state keeps 20% and a hand on the chair.
The counter-example: an African champion buying an African open-banking firm. Ownership and the upside stay on the continent — consolidation that keeps the value home.
East African Breweries (Tusker), 65% Asahi Group (Japan)
Kenya · ~$2.3bn (Diageo's 65% stake)
Diageo agreed to sell its 65% of East African Breweries — maker of Tusker — to Japan's Asahi for ~$2.3bn (implying ~$4.8bn for 100%), pending Kenyan regulatory approval. East Africa's beer icon moves from British to Japanese hands; the value was already off-continent, and stays there.
Canal+ completed a ~$3bn takeover of MultiChoice, DStv's parent — reaching 94.39% and delisting it from the JSE. Africa's biggest pay-TV network, French-controlled.
Diageo sold its 58% majority of Guinness Nigeria to Tolaram — the Singapore-based owner of Indomie — completing in March 2025, while keeping the Guinness brand on a long-term licence. A Nigerian institution passes from one foreign owner to another.
Warner invested from 2020, took a majority in 2022, and completed the full buyout in 2025 — Africa's biggest music distributor now sits inside a global major.
CHI Limited (Chivita, Hollandia) UAC of Nigeria (Nigeria)
Nigeria · Undisclosed
The rare reversal: Coca-Cola fully bought CHI — maker of Chivita juices and Hollandia dairy — in 2019, then agreed in 2025 to sell it to Nigeria's UAC, returning a homegrown champion to Nigerian ownership. Value coming home, not leaving.
Mavin Global Universal Music Group (Netherlands / US)
Nigeria · $150–200m (reported)
A majority buy of Afrobeats' crown-jewel label (Rema, Ayra Starr). The founders kept operating control, but the masters and equity now route through a global major.
Heineken bought 65% of Distell — maker of Amarula, Nederburg and Klipdrift — for ~€2.2bn, folding South Africa's biggest drinks group into a Dutch brewer.
A historic exit for a Black-founded natural-hair brand — and a clean illustration of the thesis: Black women authored the category, a multinational owns the margin.
The landmark Black-hair-economy deal. A West-African-rooted brand built on shea butter, absorbed by a European FMCG giant — the value line moved off-continent.