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Amarula

Spirits · Ownership 100 · #37

Value-capture verdict

EXPORTED

Authored here, owned and captured elsewhere.

Owned by

Heineken · Netherlands

Foreign-controlled

Signal score

68/100BBB

How it’s scored

The read

A marula liqueur that could only come from Southern Africa, now inside a Dutch brewer.

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Cultural-Signal IndexOwnership 100Who Owns X briefMonoKromatik coverage

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