MONOKROMATIK INTELLIGENCE · VALUE AN ASSET
Fenty Beauty
Beauty · Ownership 100 · #63
Value-capture verdict
CONTESTED
Ownership genuinely still in play.
Owned by
Rihanna + LVMH (Kendo) · Barbados / France
Mixed ownershipThe read
The category-redefining diaspora beauty brand — a 50/50 joint venture between Rihanna and France's LVMH, which is now exploring a sale of its half.
READ THE FULL BREAKDOWN
Ownership 100Who Owns X briefMonoKromatik coverage
The full Scorecard unlocks
- The four-axis decode — idea, authorship, execution, consequence
- Named-rival benchmarks in the category
- A roadmap to move the number
- The full value-capture breakdown, sourced
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