MONOKROMATIK INTELLIGENCE · VALUE AN ASSET

Promasidor (Cowbell)

Food · Ownership 100 · #74

Value-capture verdict

EXPORTED

Authored here, owned and captured elsewhere.

Owned by

Ajinomoto · Japan

Foreign-controlled

The read

The maker of Cowbell milk powder across Africa, now majority-owned by Japan's Ajinomoto.

Ownership 100

The full Scorecard unlocks

  • The four-axis decode — idea, authorship, execution, consequence
  • Named-rival benchmarks in the category
  • A roadmap to move the number
  • The full value-capture breakdown, sourced

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