Roc Nation

The read

A doctored Times Square billboard — repurposed from Roc Nation's "Reasonable Doubt" anniversary campaign — led outlets across two continents to report that Tyla had signed to Jay-Z's label. She denied it, Roc Nation stayed silent, and her Epic/Sony status is itself contested. As A*POP dropped on 24 July, the biggest question about South Africa's biggest pop export wasn't who she is — it was who owns what she makes next.