MONOKROMATIK INTELLIGENCE · VALUE AN ASSET
City Football Group
The value-capture read MonoKromatik holds on City Football Group.
The read
A 19-year-old Ivorian became football's most expensive African player ever this year — and an Ivorian club saw almost none of the €125m. In the same year, AFCON set an African commercial record. Read together, the two numbers expose the one thing African football still doesn't own — and the commercial opening that leaves.
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MonoKromatik coverage
The full Scorecard unlocks
- The four-axis decode — idea, authorship, execution, consequence
- Named-rival benchmarks in the category
- A roadmap to move the number
- The full value-capture breakdown, sourced