MONOKROMATIK INTELLIGENCE · VALUE AN ASSET

East African Breweries (Tusker), 65%

Drinks

Value-capture verdict

EXPORTED

Authored here, owned and captured elsewhere.

Owned by

Japan

The read

Diageo agreed to sell its 65% of East African Breweries — maker of Tusker — to Japan's Asahi for ~$2.3bn (implying ~$4.8bn for 100%), pending Kenyan regulatory approval. East Africa's beer icon moves from British to Japanese hands; the value was already off-continent, and stays there.

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