MONOKROMATIK INTELLIGENCE · VALUE AN ASSET
Guinness Nigeria
Drinks · Ownership 100 · #69
Value-capture verdict
EXPORTED
Authored here, owned and captured elsewhere.
Owned by
Tolaram (Diageo keeps brand + royalty) · Singapore / UK
Foreign-controlledThe read
Didn't come home — moved sideways to the foreign-owned group that already owns Indomie.
READ THE FULL BREAKDOWN
Ownership 100Who Owns X brief
The full Scorecard unlocks
- The four-axis decode — idea, authorship, execution, consequence
- Named-rival benchmarks in the category
- A roadmap to move the number
- The full value-capture breakdown, sourced
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