MONOKROMATIK INTELLIGENCE · VALUE AN ASSET
Guinness Nigeria, 58.02%
Drinks
Value-capture verdict
EXPORTED
Authored here, owned and captured elsewhere.
Owned by
Singapore
The read
Diageo sold its 58% majority of Guinness Nigeria to Tolaram — the Singapore-based owner of Indomie — completing in March 2025, while keeping the Guinness brand on a long-term licence. A Nigerian institution passes from one foreign owner to another.
READ THE FULL BREAKDOWN
Acquisitions ledger
The full Scorecard unlocks
- The four-axis decode — idea, authorship, execution, consequence
- Named-rival benchmarks in the category
- A roadmap to move the number
- The full value-capture breakdown, sourced
More in Drinks