MONOKROMATIK INTELLIGENCE · VALUE AN ASSET

Guinness Nigeria, 58.02%

Drinks

Value-capture verdict

EXPORTED

Authored here, owned and captured elsewhere.

Owned by

Singapore

The read

Diageo sold its 58% majority of Guinness Nigeria to Tolaram — the Singapore-based owner of Indomie — completing in March 2025, while keeping the Guinness brand on a long-term licence. A Nigerian institution passes from one foreign owner to another.

READ THE FULL BREAKDOWN
Acquisitions ledger

The full Scorecard unlocks

  • The four-axis decode — idea, authorship, execution, consequence
  • Named-rival benchmarks in the category
  • A roadmap to move the number
  • The full value-capture breakdown, sourced

More in Drinks