ROOTS

— Culture & Heritage

The rituals, traditions, fashion, food, and modern movements that make us who we are. Stories that reach across oceans to remind the diaspora where they're from.

Africa Turned the Jet Bridge Into a Runway. South Africa Stayed in the Terminal.
cultureJuly 23, 2026 8 min

Africa Turned the Jet Bridge Into a Runway. South Africa Stayed in the Terminal.

From Undervalued to Blue-Chip: Who Captures the Value in the African Art Boom
cultureJuly 9, 2026 4 min

From Undervalued to Blue-Chip: Who Captures the Value in the African Art Boom

The Statuette Economy: How African Award Shows Became Brand Infrastructure
cultureJuly 7, 2026 7 min

The Statuette Economy: How African Award Shows Became Brand Infrastructure

The African Podcast Boom Is Real. The Ownership Isn't.
cultureJuly 7, 2026 7 min

The African Podcast Boom Is Real. The Ownership Isn't.

Who Banks the Boom? The African Art Market's Value-Capture Problem
cultureJuly 7, 2026 6 min

Who Banks the Boom? The African Art Market's Value-Capture Problem

The Economics of Coming Home: Inside Detty December 2025
cultureJuly 7, 2026 8 min

The Economics of Coming Home: Inside Detty December 2025

Africa Makes the Culture. Who Owns the Screen?
cultureJuly 7, 2026 10 min

Africa Makes the Culture. Who Owns the Screen?

A Londoner Made Perfect Amala. Nigerian Food Didn't Win — It Arrived.
cultureJuly 1, 2026 6 min

A Londoner Made Perfect Amala. Nigerian Food Didn't Win — It Arrived.

Davido Names His Sixth Album After His Own Crown — and Means Every Word
cultureJuly 1, 2026 5 min

Davido Names His Sixth Album After His Own Crown — and Means Every Word

Oriel Onyia swept eight IGCSEs. The world came second.
cultureJune 30, 2026 5 min

Oriel Onyia swept eight IGCSEs. The world came second.

Taves Samples the Untouchable — and Pulls It Off
cultureJune 30, 2026 5 min

Taves Samples the Untouchable — and Pulls It Off

Every Luxury House Has Now Dressed an Afrobeats Star. None Has Built an African Factory.
cultureJune 29, 2026 2 min

Every Luxury House Has Now Dressed an Afrobeats Star. None Has Built an African Factory.

The Accra Accord: From UN Resolution to a Global Framework
cultureJune 29, 2026 3 min

The Accra Accord: From UN Resolution to a Global Framework

Samuel Ogazi, 43.38: The Nigerian Who Rewrote the Rulebook of NCAA and Turned Pro at 20
cultureJune 29, 2026 3 min

Samuel Ogazi, 43.38: The Nigerian Who Rewrote the Rulebook of NCAA and Turned Pro at 20

Dayo Akinbode ran 42 kilometres through Nairobi. The hardest part was believing he was allowed in.
cultureJune 26, 2026 4 min

Dayo Akinbode ran 42 kilometres through Nairobi. The hardest part was believing he was allowed in.

FWIFT Nigeria's Lagos Mixer Didn't Celebrate the Industry. It Rebuilt It.
cultureJune 26, 2026 4 min

FWIFT Nigeria's Lagos Mixer Didn't Celebrate the Industry. It Rebuilt It.

Damson Idris at Prada: When Peckham Carries the Bag for Milan
cultureJune 24, 2026 2 min

Damson Idris at Prada: When Peckham Carries the Bag for Milan

Tyla's *A*Pop* Moment and the Infrastructure Behind It
cultureJune 24, 2026 3 min

Tyla's *A*Pop* Moment and the Infrastructure Behind It

"We Are Not Your Reference Point": Cape Verde, the World Cup, and Who Gets to Name African Identity
cultureJune 24, 2026 3 min

"We Are Not Your Reference Point": Cape Verde, the World Cup, and Who Gets to Name African Identity

Oprah Winfrey Wore Schiaparelli at Cannes Lions and Redrew the Western Wardrobe
cultureJune 24, 2026 5 min

Oprah Winfrey Wore Schiaparelli at Cannes Lions and Redrew the Western Wardrobe

Michelle Obama Walked Into the Obama Center Wearing Her Mother. The Rest Is Details.
cultureJune 24, 2026 5 min

Michelle Obama Walked Into the Obama Center Wearing Her Mother. The Rest Is Details.

The Two-Hour Barrier and the East African Inheritance
cultureJune 24, 2026 3 min

The Two-Hour Barrier and the East African Inheritance

Ini Dima-Okojie skipped the photoshoot and showed up to her birthday as a mother instead
cultureJune 24, 2026 5 min

Ini Dima-Okojie skipped the photoshoot and showed up to her birthday as a mother instead

Mr Eazi and Temi Ajibade Return to the Mic With a Pregnancy, a Grief, and Zero Performance
cultureJune 15, 2026 5 min

Mr Eazi and Temi Ajibade Return to the Mic With a Pregnancy, a Grief, and Zero Performance

Rema Closed Out the World Cup Stage. Benin City Built Him for It.
cultureJune 15, 2026 5 min

Rema Closed Out the World Cup Stage. Benin City Built Him for It.

JMAKxPARIS Dressed the Léopards in 52 Years of Congolese Memory
cultureJune 14, 2026 5 min

JMAKxPARIS Dressed the Léopards in 52 Years of Congolese Memory

Tyla at SoFi Stadium: How a Johannesburg Artist Claimed the World Cup's Biggest Stage
cultureJune 14, 2026 5 min

Tyla at SoFi Stadium: How a Johannesburg Artist Claimed the World Cup's Biggest Stage

Jackline Cherop Sirai Didn't Wait for Nairobi Golf to Welcome Her
cultureJune 11, 2026 5 min

Jackline Cherop Sirai Didn't Wait for Nairobi Golf to Welcome Her

Tony Elumelu Takes the Chair at Seplat Energy — and the Boardroom Is No Longer Someone Else's
cultureJune 11, 2026 4 min

Tony Elumelu Takes the Chair at Seplat Energy — and the Boardroom Is No Longer Someone Else's

Veekee James Turned 31 in Her Own Crystals and Introduced the Answer to Her Prayers
cultureJune 10, 2026 5 min

Veekee James Turned 31 in Her Own Crystals and Introduced the Answer to Her Prayers

Dave Isn't Coming To Lagos. He's Closing The Loop.
cultureJune 3, 2026 6 min

Dave Isn't Coming To Lagos. He's Closing The Loop.

Ojude Oba 2026: The Year Sunglasses Became Sacred
cultureJune 1, 2026 6 min

Ojude Oba 2026: The Year Sunglasses Became Sacred

The Lamp in Lagos Doesn't Go Out When You Leave
cultureMay 31, 2026 6 min

The Lamp in Lagos Doesn't Go Out When You Leave

Asake's 'Gratitude' Isn't Another Afrobeats Video. It's a Letter Home.
cultureMay 27, 2026 5 min

Asake's 'Gratitude' Isn't Another Afrobeats Video. It's a Letter Home.

Nike Didn't Collaborate with Nigerian Culture. They Hired It.
cultureMay 27, 2026 5 min

Nike Didn't Collaborate with Nigerian Culture. They Hired It.

Timini Egbuson Wore Coral Beads to a Movie Premiere. That's Not Fashion. That's Memory.
cultureMay 26, 2026 6 min

Timini Egbuson Wore Coral Beads to a Movie Premiere. That's Not Fashion. That's Memory.

The Ghetto Kids didn't leave Kampala to make it. They made Kampala the launchpad.
cultureMay 25, 2026 6 min

The Ghetto Kids didn't leave Kampala to make it. They made Kampala the launchpad.

Omowunmi Dada Wore Northern Nigerian Royalty to a Lagos Premiere. This Is What Confidence Looks Like.
cultureMay 19, 2026 3 min

Omowunmi Dada Wore Northern Nigerian Royalty to a Lagos Premiere. This Is What Confidence Looks Like.

Mesoma Onyeagba's Quilts Hang in the Finnish Consulate. This Is How Craft Becomes Canon.
cultureMay 19, 2026 4 min

Mesoma Onyeagba's Quilts Hang in the Finnish Consulate. This Is How Craft Becomes Canon.

AMVCA 2026: The 8-Kilogram Agbada That Rewrote Red Carpet Rules
cultureMay 17, 2026 4 min

AMVCA 2026: The 8-Kilogram Agbada That Rewrote Red Carpet Rules

Genevieve Nnaji Returns — Not to Nollywood, to the BBC
cultureMay 13, 2026 5 min

Genevieve Nnaji Returns — Not to Nollywood, to the BBC

MODEMEN at 20: The Nigerian Magazine That Didn't Wait for Permission
cultureMay 11, 2026 6 min

MODEMEN at 20: The Nigerian Magazine That Didn't Wait for Permission

Rema and Tyla Aren't Performing at the World Cup. They're Headlining It.
cultureMay 10, 2026 5 min

Rema and Tyla Aren't Performing at the World Cup. They're Headlining It.

Adekunle Gold's Fuji Xtra Isn't a Deluxe. It's a Refusal to Move On.
cultureMay 9, 2026 4 min

Adekunle Gold's Fuji Xtra Isn't a Deluxe. It's a Refusal to Move On.

Burna Boy's World Cup Anthem Isn't a Crossover. It's a Coronation.
cultureMay 9, 2026 6 min

Burna Boy's World Cup Anthem Isn't a Crossover. It's a Coronation.

Olaolu Olorunnimbe Cooked Ofada Stew on MasterChef Australia. The Judges Gave Him a White Apron.
cultureMay 7, 2026 5 min

Olaolu Olorunnimbe Cooked Ofada Stew on MasterChef Australia. The Judges Gave Him a White Apron.

The Met Gala Didn't Get an African Moment. It Got Rewritten.
cultureMay 7, 2026 5 min

The Met Gala Didn't Get an African Moment. It Got Rewritten.

MasterChef Didn't Give Nigeria a Chance. Nigeria Took Two Spots Anyway.
cultureMay 4, 2026 4 min

MasterChef Didn't Give Nigeria a Chance. Nigeria Took Two Spots Anyway.

Tyla's A*POP Isn't Pop Music. It's Pop Music Fixed.
cultureApril 24, 2026 5 min

Tyla's A*POP Isn't Pop Music. It's Pop Music Fixed.