ROOTS
— Culture & Heritage
The rituals, traditions, fashion, food, and modern movements that make us who we are. Stories that reach across oceans to remind the diaspora where they're from.
cultureSeptember 11, 2026 13 min
Who Captures Amapiano?
cultureSeptember 10, 2026 4 min
Who Owns Black Beauty?
cultureSeptember 8, 2026 1 min
Who Owns Fenty Beauty?
cultureSeptember 7, 2026 9 min
The Culture Is African. The Copyright Isn't.
cultureSeptember 7, 2026 3 min
Who Owns the Springbok?
cultureAugust 21, 2026 2 min
Carnival at 60: Who Owns the Diaspora’s Biggest Stage?
cultureJuly 23, 2026 8 min
Africa Turned the Jet Bridge Into a Runway. South Africa Stayed in the Terminal.
cultureJuly 9, 2026 4 min
From Undervalued to Blue-Chip: Who Captures the Value in the African Art Boom
cultureJuly 7, 2026 7 min
The Statuette Economy: How African Award Shows Became Brand Infrastructure
cultureJuly 7, 2026 7 min
The African Podcast Boom Is Real. The Ownership Isn't.
cultureJuly 7, 2026 6 min
Who Banks the Boom? The African Art Market's Value-Capture Problem
cultureJuly 7, 2026 8 min
The Economics of Coming Home: Inside Detty December 2025
cultureJuly 7, 2026 10 min
Africa Makes the Culture. Who Owns the Screen?
cultureJuly 1, 2026 6 min
A Londoner Made Perfect Amala. Nigerian Food Didn't Win — It Arrived.
cultureJuly 1, 2026 5 min
Davido Names His Sixth Album After His Own Crown — and Means Every Word
cultureJune 30, 2026 5 min
Oriel Onyia swept eight IGCSEs. The world came second.
cultureJune 30, 2026 5 min
Taves Samples the Untouchable — and Pulls It Off
cultureJune 29, 2026 2 min
Every Luxury House Has Now Dressed an Afrobeats Star. None Has Built an African Factory.
cultureJune 29, 2026 3 min
The Accra Accord: From UN Resolution to a Global Framework
cultureJune 29, 2026 3 min
Samuel Ogazi, 43.38: The Nigerian Who Rewrote the Rulebook of NCAA and Turned Pro at 20
cultureJune 26, 2026 4 min
Dayo Akinbode ran 42 kilometres through Nairobi. The hardest part was believing he was allowed in.
cultureJune 26, 2026 4 min
FWIFT Nigeria's Lagos Mixer Didn't Celebrate the Industry. It Rebuilt It.
cultureJune 24, 2026 2 min
Damson Idris at Prada: When Peckham Carries the Bag for Milan
cultureJune 24, 2026 3 min
Tyla's *A*Pop* Moment and the Infrastructure Behind It
cultureJune 24, 2026 3 min
"We Are Not Your Reference Point": Cape Verde, the World Cup, and Who Gets to Name African Identity
cultureJune 24, 2026 5 min
Oprah Winfrey Wore Schiaparelli at Cannes Lions and Redrew the Western Wardrobe
cultureJune 24, 2026 5 min
Michelle Obama Walked Into the Obama Center Wearing Her Mother. The Rest Is Details.
cultureJune 24, 2026 3 min
The Two-Hour Barrier and the East African Inheritance
cultureJune 24, 2026 5 min
Ini Dima-Okojie skipped the photoshoot and showed up to her birthday as a mother instead
cultureJune 15, 2026 5 min
Mr Eazi and Temi Ajibade Return to the Mic With a Pregnancy, a Grief, and Zero Performance
cultureJune 15, 2026 5 min
Rema Closed Out the World Cup Stage. Benin City Built Him for It.
cultureJune 14, 2026 5 min
JMAKxPARIS Dressed the Léopards in 52 Years of Congolese Memory
cultureJune 14, 2026 5 min
Tyla at SoFi Stadium: How a Johannesburg Artist Claimed the World Cup's Biggest Stage
cultureJune 11, 2026 5 min
Jackline Cherop Sirai Didn't Wait for Nairobi Golf to Welcome Her
cultureJune 11, 2026 4 min
Tony Elumelu Takes the Chair at Seplat Energy — and the Boardroom Is No Longer Someone Else's
cultureJune 10, 2026 5 min
Veekee James Turned 31 in Her Own Crystals and Introduced the Answer to Her Prayers
cultureJune 3, 2026 6 min
Dave Isn't Coming To Lagos. He's Closing The Loop.
cultureJune 1, 2026 6 min
Ojude Oba 2026: The Year Sunglasses Became Sacred
cultureMay 31, 2026 6 min
The Lamp in Lagos Doesn't Go Out When You Leave
cultureMay 27, 2026 5 min
Asake's 'Gratitude' Isn't Another Afrobeats Video. It's a Letter Home.
cultureMay 27, 2026 5 min
Nike Didn't Collaborate with Nigerian Culture. They Hired It.
cultureMay 26, 2026 6 min
Timini Egbuson Wore Coral Beads to a Movie Premiere. That's Not Fashion. That's Memory.
cultureMay 25, 2026 6 min
The Ghetto Kids didn't leave Kampala to make it. They made Kampala the launchpad.
cultureMay 19, 2026 3 min
Omowunmi Dada Wore Northern Nigerian Royalty to a Lagos Premiere. This Is What Confidence Looks Like.
cultureMay 19, 2026 4 min
Mesoma Onyeagba's Quilts Hang in the Finnish Consulate. This Is How Craft Becomes Canon.
cultureMay 17, 2026 4 min
AMVCA 2026: The 8-Kilogram Agbada That Rewrote Red Carpet Rules
cultureMay 13, 2026 5 min
Genevieve Nnaji Returns — Not to Nollywood, to the BBC
cultureMay 11, 2026 6 min
MODEMEN at 20: The Nigerian Magazine That Didn't Wait for Permission
cultureMay 10, 2026 5 min
Rema and Tyla Aren't Performing at the World Cup. They're Headlining It.
cultureMay 9, 2026 4 min
Adekunle Gold's Fuji Xtra Isn't a Deluxe. It's a Refusal to Move On.
cultureMay 9, 2026 6 min
Burna Boy's World Cup Anthem Isn't a Crossover. It's a Coronation.
cultureMay 7, 2026 5 min
Olaolu Olorunnimbe Cooked Ofada Stew on MasterChef Australia. The Judges Gave Him a White Apron.
cultureMay 7, 2026 5 min
The Met Gala Didn't Get an African Moment. It Got Rewritten.
cultureMay 4, 2026 4 min
MasterChef Didn't Give Nigeria a Chance. Nigeria Took Two Spots Anyway.
cultureApril 24, 2026 5 min